How can Visual Communication be Applied to Enhance Communication?
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Visual communication - Wikipedia
You can also include the graphics, books, animation, illustration, painting, interactive web design, advertising,and the short film. Now-a-days, most of the business organizations are using visual techniques to present the information. It is becoming very popular day by day. Visual presentation is beneficial for many reasons. Some of them are as follows:.
Effective for illiterate receiver: If the receivers are illiterate, the visual communication will be more effective to exchange information. They can easily understand the information that is presented visually. Helps in oral communication: Visual techniques can be used with oral communication.
Oral communication becomes more meaningful if graphs, pictures and diagrams are used with it. Easy explanation: Everyone can explain the meaning of it very easily. Easy explanation has made the visual techniques more popular. Simple presentation: Complex information, data and figures can be easily presented very simply on graphs, pictures and diagrams.
Prevents wastage of time: Visual techniques help to prevent the wastage of time. Written and oral communication takes much time to exchange information. But number of receivers can be communicated at a time through visual methods. Helps in quick decision: Visual communication helps to take quick decision. So management prefers visual techniques to communicate with others. Popular: Visual communication is very much popular because people do not like much speech and long explanation rather than a chart of a diagram.
Others: Artful presentation, Ads impact to the information, quicker understanding. There are some limitations of visual communication as follows:. Costly: The visual methods of communication are more costly than those of other methods. To draw maps, charts, diagram is costly.
That is why only large company or organization can use this technique. Complex presentation : Sometimes visual presentation of information becomes complex. The receivers cannot understand the meaning of the presentation. Incomplete method: This technique is considered as an incomplete method. Visual presentation is not sufficient to communicate effectively and clearly but also it can be successfully used with oral communication.
Wastage of time: Sometimes visual techniques take much time to communicate. Whereas oral communication takes no time to exchange information.
Difficult to understand: Difficult to understand and requires a lot of repetitions in visual communication. Since it uses gestures, facial expressions, eye contact, touch etc. Problem for general readers: General people are not prefers to communicate through visual communication with others. Sometimes it cannot create an impression upon people or listeners. It is less influential and cannot be used everywhere. Others: Ambiguity, situational problem, delays in taking decision.
There are many forms of visual communication. To choose a proper form of visual communication, you need to think about the background of your audience, your communication purpose, the nature of your statistics and so on. See some of the commonly used visual communication presentation forms.
Visual Communication Form - Public Signs A sign is a mark or shape that always has a particular meaning, for example, in mathematics or music. We can see many public signs that play an important role in our daily life. Their advantages lie in the cross-cultural communication which is not limited by language barrier. See some examples below. Visual symbols are used from long ago. For example, pigeon, heart and gold are used as the symbol of peace, love and wealth respectively. This form is very perfect for data analysis.
It includes many types such as bar, column, pie and doughnut chart. I like Woodward English. I study their charts and play their games. It tells how, where, when, how often or to what extent. Many adverbs end in -LY. Examples: slowly, quietly, very, always, never, too, well, tomorrow, here.
I am usually busy. I ate my lunch quickly. A preposition shows the relationship of a noun or pronoun to another word. They can indicate time, place, or relationship. Examples: at, on, in, from, with, near, between, about, under. Example sentences: I left my keys on the table for you.
A conjunction joins two words, ideas, phrases or clauses together in a sentence and shows how they are connected. Examples: and, or, but, because, so, yet, unless, since, if. Example sentences: I was hot and exhausted but I still finished the marathon. An interjection is a word or phrase that expresses a strong feeling or emotion. It is a short exclamation. Examples: Ouch!
Example sentences: Wow! I passed my English test. That hurt. English has two articles:. Use the before singular and plural nouns when the noun is specific. It is not important which one we are talking about. It does not. Compare this sentence with:. A and The are not used with Plural Nouns Water, traffic and snow are other examples of uncountable nouns.
Don't use articles with real nouns i. Paragraph Writing In the English language, paragraph is a fundamental unit of composition.
A forest of a paragraph consists of several sentence grouped together to talk about aim and subject. Rules for writing a paragraph Give the paragraph uniformity. Give the paragraph short. Use topic sentences. Leave out unnecessary details. End the paragraph with a concluding sentence. A paragraph is usually judged on the following criteria:. Introduction including title. This is further the divided into-. Expression fluency, grammar and spelling.
TOPIC-: 1. Communication 2. Methods of communication 3. Meaning of communication 4. Importance of communication 5. Elements of communication cycle 6. Perspectives in Communication 7. Communication-: communication help people to know each other better. OR Communication skills allow you to understand and be understood by others. These can include but are not limited to effectively communicating ideas to others, actively listening in conversations, giving and receiving critical feedback and public speaking.
OR Communication skills involve listening, speaking, observing and empathising. It is also helpful to understand the differences in how to communicate through face-to-face interactions, phone conversations and digital communications like email and social media.
Methods of communication Verbal-: Verbal communication is the use of sounds and words to express yourself, especially in contrast to using gestures or mannerisms non-verbal communication. Example-: Orally communicating. Click here for details about Verbal Communication Non-verbal-: Nonverbal communication refers to gestures, facial expressions, tone of voice, eye contact or lack thereof , body language, posture, and other ways people can communicate without using language.
Click here for details about Non-Verbal Communication Importance of communication skills-: The importance of communication can be summarized as follows: Promotes M otivation -: Communication promotes motivation by informing and clarifying the employees about the task to be done, the manner they are performing the task, and how to improve their performance if it is not up to the mark.
Elements of communication cycle-: Communication is a two-way exchange of information, i. Perspectives in Communication -: Perspectives are ideas, views, or fixed ways of thinking. These sometimes affect our communication. For example, if you have a fixed idea that your teacher or father is strict, even when they are being friendly, you may think they are scolding you even though they are polite. In the same way, others may also have fixed ideas about you, which affect whatever you say to them.
Factors affecting perspectives in Communication-: Sometimes, we are not able to communicate clearly because of barriers that stop us from sharing and understanding messages.
For example, completing partially drawn pictures with visual perception whereas they may be something else. Language-: In case of use of incorrect words, unfamiliar language and lack of detail, language can act as a barrier to communicate what one wishes to convey. For example, language can act as a barrier when an Indian who only knows Hindi and Chinese who has the knowledge of Mandarin only want to interact with each other. Past experience-: Letting our earlier experience stop us from understanding or communicating clearly.
Feelings-: Our feelings and emotions, such as lack of interest or not trusting the other person affect communication. Example, talking to a friend in a function where there is loud music being played by the orchestra. Writing skills related to the following: Writing skills are an important part of communication.
Good writing skills allow you to communicate your message with clarity and ease to a far larger audience than through face-to-face or telephone conversations. Phrases-: A phrase is a words that form a unit within a sentence but is incomplete independently. A phrase lacks both the subject and the object. Example: I like to swing the bat hard when I am at the crease.
An object Reading novels is a good habit. A subject The probability of happening that match is not much. A subject 2. An adjective phrase is Bullet around an adjective and consists of objective and or articles. Example-: This jewellery may be worth millions of ruppes! Example-: we strolled thoughts the Gardens very slowly. Example: He sacrificed his life for the sake of his country. Examples-: we will not tolerate this.
An Imperative sentence is a sentence which gives a command, make a request, or Expresses a wish. Examples-: Finish your homework. Examples-: Do you enjoy listening to classical music? An Exclamatory sentence is a sentence that Express sudden and long feelings, such as surprise, wonder, pity, sympathy, happiness, or gratitude. Examples-: Hurry up! Parts of a sentence-: Every complete sentence contains two parts 1. Subject 2. Subject-: A subject is a word or group up of words which conveys the name of the person or think that we are asking about.
Predicate-: on the other hand, It is the part of the sentence which contains a verb, and state something about the subject. Examples: go, speak, run, eat, play, live, walk, have, like, are, is Example sentences: 1. Many adverbs end in -LY Examples: slowly, quietly, very, always, never, too, well, tomorrow, here Example sentences: 1. Yesterday, 2. Examples: at, on, in, from, with, near, between, about, under Example sentences: I left my keys on the table for you.
The 2. It does not matter yet which type I want. Uncountable Nouns-: "Pollution is a problem. Real Nouns-: Don't use articles with real nouns i.
Introduction including title 2. Communication Skill. Insert and use images in document.
Visual Communication | It Class Ix & X , It It.
Incomplete method: This technique is considered as an incomplete method. Visual presentation is not sufficient to communicate effectively and clearly but also it can be successfully used with oral communication. Wastage of time: Sometimes visual techniques take much time to communicate.
Whereas oral communication takes no time to exchange information. Difficult to understand: Difficult to understand and requires a lot of repetitions in visual communication. Since it uses gestures, facial expressions, eye contact, touch etc. Problem for general readers: General people are not prefers to communicate through visual communication with others. Sometimes it cannot create an impression upon people or listeners. It is less influential and cannot be used everywhere. Others: Ambiguity, situational problem, delays in taking decision.
There are many forms of visual communication. To choose a proper form of visual communication, you need to think about the background of your audience, your communication purpose, the nature of your statistics and so on. See some of the commonly used visual communication presentation forms. Visual Communication Form - Public Signs A sign is a mark or shape that always has a particular meaning, for example, in mathematics or music.
We can see many public signs that play an important role in our daily life. Their advantages lie in the cross-cultural communication which is not limited by language barrier. See some examples below. Visual symbols are used from long ago. For example, pigeon, heart and gold are used as the symbol of peace, love and wealth respectively.
This form is very perfect for data analysis. It includes many types such as bar, column, pie and doughnut chart. To analyze your figures more effectively, you can combine them together. Visual Communication refers to the transmission of ideas and information using imagery and symbols. Visual Communication is nothing using visuals like graphs, charts, clip art, and diagrams to represent information. Visual Communication plays a significant role in our everyday life. Key activities such as presentation, learning, and SEO all involve visual Communication to some degree.
If designed well, then visual Communication may offer numerous benefits. In the modern information epoch and fast-paced community where time is limited, visual Communication helps to convey information in a better and more convenient way. Some of the main benefits of visual Communication include generation enjoyment, cross-cultural Communication, instance conveyance, and ease of understanding.
Advantages of Visual Communication Some of the main benefits of visual communication include: Visual aids can deliver information more directly Visual communication is more flexible than verbal communication Visual aids are more attention-grabbing and engaging Research has been able to establish that visual communication makes an impact on the audience.
Visual aids also help to improve the credibility of the message Disadvantages of Visual Communication Some of the main drawbacks of visual communication include: Most visual methods of communication are expensive when compared to other methods, such as verbal communication There are instances when visual aids may be sophisticated, and this makes it hard for the receivers to understand Visual communication is often called incomplete because it usually requires other methods of communication to pass the full message Developing visual communication often takes time; as such, the process is wastes time, which is a valuable resource.
Application of Visual Communication. PowerPoint In PowerPoint presentation, visualization helps the audience to understand and focus on the main topics in the presentation. If you want to show important information in a presentation then an infographic is your go-to tool. This type of visual communication represents visual data with help of colours. These are user-friendly visual communication means to make the information memorable. The charts and diagrams are available in various sizes and shapes.
Users can take the help of colors and icons to illustrate all the steps distinctly in their presentation. It is a tool that combines all the information about a topic to gain a deeper insight into customer needs. The clear use of data and images often makes the message clear and the presentation important. This type of visual communication is a blessing for the user and the audience as it shows how to move around unfamiliar platforms and communicate effectively.
This visual communication type helps to process a huge number of data sets and understand relationships and see trends thoroughly. This visual communication tool is used to streamline and manage ideas and tasks. Sticky notes and cards are often used to display specific processes and show every stage in that process.
One of the best types of visual communication can be done through visual maps. It helps the user to brainstorm ideas, create timelines, make viable plans, and outline an effective strategy.
The two important examples of visual maps are Mind Maps which are used to encourage free-thinking where you do not have to worry about structure and Idea Maps which help to organize the thoughts and to structure the available information.
Animated images and videos have often proved effective in grabbing the attention of the target audience. If you are interested in engaging your customer within the first few seconds then GIFs is your tool.
When having a focal point on a visual aid i. Website, Social Media, Poster, etc Colors is the first and most important component when communicating through visuals. Colors displays an in-depth connection between emotions and experiences. Additive and subtractive color models help in visually communicating aesthetically please information. There are two categories that shapes can fall under: Organic or Biomorphic shapes, and Geometric or Rectilinear shapes. Organic or biomorphic shapes are shapes that depict natural materials which include curvy lines , while Geometric or Rectilinear shapes are shapes that are created by man including triangles, rectangles, ovals, and circles.
Tone refers to the difference of color intensity, meaning more light or dark. The purpose of achieving a certain tone is to put a spotlight on a graphical presentation and emphasize the information. Similarly, texture can enhance the viewers optics and creates a more personal feel compared to a corporate feel.
Texture refers to the surface of an object, whether is it 2-D or 3-D, that can amplify a user's content. Figure-ground is the relationship between a figure and the background. In other words, it is the relationship between shapes, objects, types, etc.
We can look at figure as the positive space, and ground as the negative space. In comparison, positive space is the objects that hold dominance visually, while negative space as mentioned previously is the background.
In addition to creating a strong contrast in color, texture, and tone, figure-ground can highlight different figures. As for balance, it is important to have symmetrical or asymmetrical balance in visual communication. Symmetrical balance holds a stable composition and is proper in conveying informative visual communication. As for asymmetrical balance, the balance of visuals is weighted more to one side.
For instance, color is more weighted to one color than the other, while in a symmetrical balance all colors are equally weighted. Social media is one of the most effective ways to communicate.
The incorporation of text and images deliver messages quicker and more simplistic through social media platforms. A potential drawback can be there is limited access due to the internet access requirement and certain limitations to the number of characters and image size.
In the rise of these platforms, Facebook and Twitter , have followed suit and integrated more visual images into their platform outside the use of written posts. These meanings can assist in creating casual friendships through interactions and either show or fabricate reality.
These major platforms are becoming focused on visual images by growing a multimodal platform with users having the ability to edit or adjust their pictures or videos these platforms. Members of different cultures can participate in the exchange of visual imagery based on the idea of universal understandings.
The term visual culture allows for all cultures to feel equal, making it the inclusive aspect of every life. Cultures that are generally more high-context will rely heavily on visual elements that have an implied and implicit meaning. However, cultures that are low-context will rely on visual elements that have a direct meaning and rely more on the textual explanations.
What is visual communication class 9th.Chapter 3 Creating Visual Communication Class 9
There are many ways to convey ideas or statistics of business. Different people respond to different forms of stimuli with varying degrees of success. Communication is a process in which we share information across people or from one point to another point. There are different ways through which we can communicate like verbal, non-verbal based on using words and written communication where we write the information and finally visual communication.
Visual communication is a process in which we use images, sketches, drawings, paintings, videos, GIFs, flowcharts and diagrams etc, to communicate information. Visual communication is something most people are used to. With the right tools, it is possible to display a larger volume of information in a way that most people can reference and understand.
Tools like pie charts, bar graphs and other diagrams are commonly used because of their simplicity and ability to convey complex data in a simplified form that is more palatable to most. So, what is Viscom or Visual Communication? One can define visual communication as the practice of visually representing information in a way that can be effectively understood.
While presentations are often referenced here, they are not the only form of visual communication available. One will find that any image, video or other representation that conveys some specific information can be viewed as a form of visual communication.
There are many types of visual communication: A simple chart or graph can be generated using data provided on a spreadsheet and this is usually available on any competent presentation software. Trends or behaviour are often easily tracked when data is viewed in such a form.
Knowing the advantages and disadvantages of visual communication is also important as one proceeds to make full use of the same while also avoiding the disadvantages of visual communication. These many forms of visual communication, each have their optimal operating conditions based on the data on hand. Some Visual communications examples would be a line graph that helps track profits and a pie chart depicting the percentage of employees in each department.
In the history of visual communication, it has been used to convey carefully collated data with well-plotted graphs. The fact that it is used extensively even today is a testament to its efficiency. Visual communication is a lot easier on the eyes and the mind as words tend to be tiring to process after a certain point of time. Visual communication not only gets the point across to a larger group but can also do so in much less time even when visual communication is only used to supplement a verbal portion of a presentation.
Visual communication is a much easier way to track growth in numbers as it will be much easier to understand the scale of a graph rather than a string of numbers written down or narrated verbally. It is a lot easier to review the results of any project and how to proceed with said results.
Visual communication increases the aesthetic value of any presentation. It becomes easy to see and even easier to understand. Visual communication bypasses the standard absorption limits of the human brain to convey information. The writers and editors of the newspapers use photos shot at the incident or related to the concept which they publish that is a part of visual communication. This is done to give a better view of the concept to the reader.
We see cartoons in newspapers, websites and magazines. These are used to briefly explain an incident, especially political information. Visual communication tools are used in presentations, business meetings to compare the trend across time. They are used to represent their profits, losses, turnovers, employee performance, budget estimates etc simply and also help in saving a lot of time. Whiteboard animation is one such tool where the explainer uses an animation video to aid his explanation through verbal communication.
It helps people who do not want to show their face but want to engage the audience for a longer period. Many youtube videos these days are using this tool to attract the audience. Online learning websites are using visual communication tools to explain the concepts to the students in a better and interactive way.
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